The first steps after SAP Innovation Management is deployed

frankmattes Advisory

SAP Innovation Management is receiving a very positive feed-back in the marketplace. We found that this is in line with a general trend: Leading firms are intensifying their efforts in developing the fuzzy front-end of the innovation funnel. Judging by the first, preliminary results of a study that we are currently conducting, the development efforts are targeted at

  • Getting more original ideas from internal staff
  • Connecting new ideas with existing ideas and experts
  • Generating more breakthrough concepts and ensure proper funding
  • Improving the processing of existing ideas 
  • Using more external impulses (also from Big Data) as catalyst for ideas 
  • Securing management buy-in for innovation 

This does not mean, of course that other issues such as e.g. extending the innovation ecosystem and get more innovation impulses from academia, start-ups and SMEs have lost their importance. It is more about the question, in which direction the extra mile will be walked.

“So I have decided for and implemented
SAP Innovation Management. What’s next?”

Usually, in our discussions on increasing innovation effectiveness with SAP Innovation Management we are also asked about what should be done after the software is technically available. How do you get things going? Judging by our experience, the game plan should build on 6 meaningful first goals:

  1. Awareness: Find meaningful „show case“ targeted campaigns but do not Do not fall prey to actionism, do not work without business-related metrics – The question, “what did we get out of it” will surely come
  2. Pioneers and Ambassadors: Support and fund the pioneers who are willing to take a risk; Do not work without funding and proper resources for the ones that march ahead
  3. Meaning: Drive implementation for the first show case campaigns and do not think that a large number of campaigns – the „innovation carnival“ – will move the organization
  4. Communities, Viral change: Connect and support the pioneers and early movers; Do not underestimate the power of connection and curiosity
  5. Act your way into thinking: Actively build Critical Mass for Change by providing stories and spaces for learning; Do not assume that the first steps of change in innovation culture can be ordered top-down
  6. Sponsorship: Draw in Management support early and do not assume that change in innovation culture can be fully implemented bottom-up