Webcast: The Corporate Innovation Problem (And How it Can be Solved)

frankmattes News

Webcast at the Disruptive Innovation Festival @ThinkDIF_
November 22, 2016, 10:00 GMT / 11:00 CET

We are delighted to announce that innovation.support has been selected as speaker for an OPEN MIC session at the global broadcast of the,


This gives you the chance to hear a brief introduction into innovation.support’s unique ENGAGE model and to hear Frank Mattes and Rob Munro live.

To sign up to the Webcast click HERE

About the Webcast

For most of the companies, Innovation has a top spot on the Management Agenda. However, despite large and growing investments into innovation, results remain disappointing. We call this the Corporate Innovation Problem™.

For excellence in innovation, companies have to master a chain of activities that comprises discovering insight into valuable and unmet customer needs, generating ideas to capitalize on these insights, selecting the best ideas and developing strong innovation concepts, realizing these concepts and successfully placing them into the market place.

In theory, this sounds easy. In practice, it is hard. Three out of four companies struggle in one or more of these steps:

  • Roughly half of the companies do not have enough good ideas and concepts and they also struggle in executing
  • Approximately one out of five companies come up with many ideas and strong concepts, but then fail to execute
  • Approximately one out of ten companies struggle with creating enough high-quality ideas and concepts, but then execute well.

Against this background, firms are investing heavily. In the first link of this chain a large amount of money and resources went into Open Innovation initiatives, Innovation Centres, Corporate Ventures and IT portals for example. But still, as we will demonstrate with a few statistics, the ‘Return On Innovation’ is far too low. We call this the Corporate Innovation Problem™”.

But where does it come from, and more to the point, what should companies do to improve?

We’ve spent some time on this. We looked at the relevant studies and found that the “Corporate Innovation Problem” has three root causes:

  1. The “complexity problem” – Managing a global innovation infrastructure in the light of exponential technological change
  2. The “integration problem” – Managing the transition between the early phase of innovation and the execution phase of innovation respectively scaling up ideas and concepts generated in innovation centers
  3. The “system problem” – Managing the complex fabric of leadership, KPIs, governance, processes and work styles, local agents of innovation, cultural elements, skills and supporting infrastructure of innovation.

In this presentation we focus on the third root cause, the “system problem”. This is highly relevant because (a) as Walter Deming once said, ‘94% of the problem is the system. 6% the individual’ and (b) selective pivot points can have a major leverage.

Combining our analysis of countless case studies on how the world’s best innovating companies innovate with decades of experience we feel a solution to the “Corporate Innovation Problem” results from working on the innovation system and to ENGAGE the people in the organization.

We dive into the 6 cornerstones and offer suggestions about how companies can make a tangible improvement.

Ensure sustained Top Management support and align the management system

Network of innovation catalysts / coaches

Get people into the field

Advance the culture

Grow the innovation skill set base

Enterprise-grade, modern platforms connecting ideas and experts

ENGAGE the organization

What you get from the Webcast

  1. An understanding of where corporate innovation can fall down, and advice of how to improve that situation.
  2. The impact of better innovation outcomes, are more impactful innovation, less wasteful activities and processes and more creative human solutions and or course, better profitability.
  3. An easily understandable and actionable model of how to get there.

To sign up to the Webcast click HERE

 Speakers: innovation.support co-founders Frank Mattes and Rob Munro



About innovation.support

innovation.support is an international agency focused on solving the corporate innovation problem. To achieve this, we provide consulting services based on proven, best-in-class methodology which in many cases is proprietary. The services are delivered by experienced innovation management specialists and by subject-matter experts.

Please get in touch with us if you want to improve the outcomes of innovation investments.